Usually when people think of the phrase "public relations", they picture a group of hardworking, corporate individuals sitting in a room and trying to discuss how to best handle the crisis management of a particular business. I think an aspect of public relations that goes unnoticed is that sometimes it can be applied to every day life, and not just businesses that pay for a pr team.
One example of an organization that uses public relations each and every day is a sorority. Greek life is often laughed at and looked down upon; people think that all individuals in Greek life do is drink, party and mess around. They don't always take the time to acknowledge that both sororities and fraternities not only participate in philanthropies, but they also foster lifelong friendships. But this doesn't stop people who aren't involved in the Greek community from chastising those who proudly wear their letters, and that is why it is so important for the people that proudly shout, "Go Greek!" to watch how they act and present themselves.
http://elitedaily.com/women/dukes-adpi-takes-the-crown-for-most-cringeworthy-sorority-video-ever/
In the attachment above is some of the worst Greek life public relations I have ever been witness to. Sororities and fraternities have an obligation to the other organizations involved on their campuses to promote themselves in a positive light; it is laughable and appalling that not only is the video terrible quality, but it does not allow other members outside the sorority to see any sort of good or depth within the ADPi chapter at Duke University. Without mention of any valuable sisterhood bonds, community value, or social responsibility, this pitiful, embarrassing video falls flat in an area where it truly could have excelled.
Better luck at recruitment next year ladies!
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